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Writing a Business Plan Competitor Analysis Section This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market. Just listing a bunch of information about your competition in the competitor analysis section of the business plan misses the point. It's the analysis of the information that's important. Study the information you've gathered about each of your competitors and ask yourself this question How are you going to compete with that company?